You’ve got your stock. Maybe a bundle of Nike sweatshirts, a branded mix, or a selection of Levi’s jeans. You’re ready to sell. But one question keeps coming back: where to sell so it moves fast and well?
Spoiler: Vinted is good, but it’s not enough if you really want to make your business profitable.
Here’s a clear and realistic comparison of the main sales channels for reselling vintage clothing.
💻 1. Vinted: the go-to... but beware of the price war
Advantages:
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Free and super well-known platform
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Large audience, especially 16–35 year olds
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Fast sales for some items (Nike, Adidas, Levi’s…)
Disadvantages:
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Massive competition = price war
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Sometimes low margins if you follow the market
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Random visibility unless you post regularly
Who is it for?
Perfect to move simple, basic, or less “trendy” pieces. Ideal for unsold Insta items or fast-moving clothes from a Branded or Summer Mix bundle.
📸 2. Instagram: build a vibe, sell at higher prices
Advantages:
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You control your communication and brand image
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Possibility to sell at higher prices with good visuals and storytelling
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Build loyalty and a community around a style
Disadvantages:
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Time-consuming: photos, content, engagement
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Hard to stand out without consistency and strong aesthetics
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Manual logistics (no cart, limited automation)
Who is it for?
For those who want to build a brand or stylish thrift identity. Very effective for standout pieces (Lacoste sweaters, Ralph hoodies, retro joggers). Works well with Ralph/Lacoste, Sweater, or Hoodie bundles.
🛒 3. E-commerce site (Shopify, WooCommerce, etc.)
Advantages:
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Professional image, 100% customized site
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Ability to create a real sales funnel
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Easy integration with Insta and Meta/Google ads
Disadvantages:
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Monthly cost (hosting, domain, apps)
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Setup time + need for good design
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Requires ads to drive traffic at the beginning
Who is it for?
For those looking to level up. Profitable if you’re moving 30 to 100 pieces/month with a good average basket. Consider after a few months on Insta + Vinted.
🧺 4. Pop-up store & vintage markets: the human touch
Advantages:
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You sell directly, so no shipping costs
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Impulse buying possible, especially with good presentation
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You can test your pricing live
Disadvantages:
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Booth fees (often between €50 and €150/day)
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Time + transport + setup
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Not scalable if you’re alone
Who is it for?
Great for quickly clearing varied stock: 50-piece T-shirts, Summer Mix, or Branded Joggers. Very good for testing a new selection or meeting your audience in person.
💼 Conclusion: the right mix depending on your profile
| Channel | Easy to start | Fast sales | Avg. price | Ideal for… |
|---|---|---|---|---|
| Vinted | ✅✅✅ | ✅✅ | 💸 | Basics, fast-moving stock |
| ✅ | ✅✅ | 💸💸💸 | Trendy pieces, branding | |
| E-commerce | ❌ | ✅ (w/ ads) | 💸💸 | Structured thrift business |
| Pop-up / market | ✅ | ✅✅✅ | 💸💸 | Varied stock, market testing |
🎯 The winning combo at the start:
Use Vinted for quick turnover, Instagram for more visual pieces, and a market now and then to test customer reactions.
And most importantly, match your sales channel to the type of bundle you order:
👉 A Ralph & Lacoste bundle deserves Instagram.
👉 A 10 kg Branded Mix at €170 will move fast on Vinted.
👉 50-piece T-shirt bundles or the Summer Mix (€215) are perfect for stands or flash sales.
Need good stock to start or diversify your channels?
At United Vintage, you can choose by brand, style, or season to sell faster and better no matter the channel.