You've just received your bundle of vintage clothes, you're sorting, you're shooting... and then, THE question: how much do I sell this piece for?
Too expensive = it won't sell.
Too low = you're losing money.
Here's a simple guide to setting your prices like a pro and maximizing your margin without holding back sales.
Understand the true value of a piece
💡 Before you set a price, ask yourself these questions:
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Brand: is it Nike, Adidas, Ralph Lauren, Lacoste?
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Condition: like new? slightly worn? microstain?
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Rarity: is it a classic or a hard-to-find piece?
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Style: is it in line with current trends? (Y2K, old money, streetwear...)
Example:
A classic Nike hoodie in good condition? Suggested retail price: between €20 and €35
A vintage 90s Nike hoodie with a rare embroidered logo? Aim for €50-70
Observe the market (and platforms)
🔍 Take 5 minutes to go to :
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Vinted: searches for the same type of part, sorts by "sold".
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Instagram: see what similar retailers are offering
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TikTok: check prices live or in descriptions
You'll soon see the price range depending on the type of part.
Use the 2x (max) rule
At United Vintage, the majority of our customers apply a simple rule:
➡️ They aim to resell each piece for 2 to 2.5x its purchase price.
Example with a branded 10kg bundle at €170 = 25 pieces inside
→ Average purchase price: €6.80
→ Target resale per piece: between €14 and €20
→ Comfortable net margin (after expenses)
Adapt your prices to the platform
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On Vinted, buyers want low prices → focus on volume
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On Insta, you can add value through images and branding
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On TikTok, play on the "coup de coeur" effect to sell strong pieces quickly
Do some tests (and write down your results)
✏️ Put a piece at €25 → if it doesn't move, drop it to 22, then 20.
The idea is not to sell everything in 24 hours, but to understand what works for you.
Please note:
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What goes fast
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What's stagnating
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The sales channel
→ You'll grow 10x faster
Conclusion: setting a good price is strategic
You don't need to be a vintage expert to sell well. With a little observation, a good knowledge of your stock, and regular adjustments, you can sell profitably without selling off.
And above all, it all starts with good stock:
✔️ Nike, Ralph, Lacoste, Branded, USA, Hoodies...
Discover all the bundles on our shop United Vintage → https://www.united-vintage.com/