The vintage market continues to grow, driven by eco-responsible fashion and nostalgia for the 90s-2000s. In 2025, certain trends stand out: certain brands, certain sales formats and even certain types of content are on a roll. Here's what you need to know to sell more and better.
Understanding what customers are looking for today
The vintage consumer in 2025 is increasingly demanding. They want :
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Authentic parts in good condition
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An assertive style (Y2K, streetwear, vintage minimalism...)
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Fast delivery and impeccable presentation
To adapt, you need to be sharp in your sourcing and impeccable in your branding.
The best-selling brands at the moment
Some brands continue to dominate the vintage market:
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Nike and Adidas for streetwear
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Ralph Lauren and Lacoste for casual chic
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Levi's for high-waisted jeans and denim jackets
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Fila, Champion, The North Face for hoodies and jackets
Specialized bundles such as those offered by United Vintage allow these brands to be precisely targeted.
Popular bundle types
Right now, retailers are getting great returns with :
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10kg bundle of branded sweat/hoodies: perfect for winter
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Ralph Lauren and Lacoste polo shirt boxes: a big success in spring/summer
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Summer mix 10kg bales: ideal for offering a wide range of products at low prices
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Levi's 20-piece jeans bales: constant high demand
The key: adapting purchases to the seasons and current demand.
The importance of content on Instagram & TikTok
Vintage pieces don't sell themselves. In 2025, short video content makes all the difference.
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Unboxing de ballot
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Try-on haul vintage
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Focus on a rare piece or a complete outfit
The storytelling around the piece is just as important as the garment itself.
Automate and professionalize your business
Even on a small scale, it is important to :
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Have a clean storage and shooting area
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Organize your stock by type or brand
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Set up a publication schedule (Vinted, Insta, TikTok)
The most serious earn between €2,000 and €4,000/month selling from home.
Conclusion:
Vintage still has a bright future ahead of it, but only the best-prepared sellers will succeed. By keeping up with trends, equipping yourself with the right bundles and focusing on consistency, it's possible to turn vintage into a real source of income.