Today, starting your own brand from second-hand clothing isn’t just a stylish project – it’s a real answer to the challenges of today’s fashion industry.
With a bit of flair, a good eye for standout pieces… and a reliable supplier like United Vintage, you can get started even without a big budget.
Here’s how to lay the foundation for your project:
1. 💡 Start by defining your style universe
Ask yourself the right question:
What kind of pieces do I want to offer, and to whom?
Are you going for a Y2K streetwear vibe? 90s sportswear? A feminine, casual-chic feel?
You don’t need to have it all figured out from day one, but a clear direction will help you curate your selection and speak to your audience.
🛒 What you can do with United Vintage:
Our boxes and bales include a variety of selections, so you can test different vibes and refine your style as new stock arrives. Perfect for getting started without breaking the bank. Click here and check out our bales!
2. 📦 Find your stock (and make smart choices)
To get the right stock at the right price, you have a few options:
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Local thrift stores and charity shops
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Vintage markets
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Or… quicker and easier: United Vintage boxes and bales, shipped directly to your door, sorted by category (jeans, jackets, sportswear, mix, etc.)
Bonus: You’ll receive pre-checked items at pro prices that you can then sort by style.
💡 Tip: Start with a test box to explore what you can do with it, then gradually increase volume.
3. 🎯 Give your project an identity
You don’t need a high-end logo. What really matters is:
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A name that reflects your vibe (simple & memorable)
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A mini bio or storytelling line to explain your approach
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Visual consistency in your posts
💡 Example:
"90s street-style vintage, reworked piece by piece."
or
"Handpicked second-hand pieces ready for a second life."
You can build a strong vibe even with 100% second-hand clothes. It’s all about how you present them.
4. 📸 Learn how to shoot your pieces
Good visuals = more sales.
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Use natural lighting
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Prioritize worn or styled shots
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Keep your backgrounds and filters consistent
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Highlight cool details: vintage tags, prints, cuts
🎥 You can also film unboxings with United Vintage boxes – these work super well on TikTok and Instagram and help build a connection with your future customers.
5. 🛍️ Where to sell and how to get seen?
Start simple:
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Post your items on Vinted (great for first sales)
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Feed an Instagram/TikTok account with your pieces, restocks, and behind-the-scenes
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Offer regular drops based on themes or styles
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Include a small branded note with each order
🧠 Want to take it further later? Set up a site with Shopify or Etsy.
But Insta + Vinted + United Vintage is more than enough to start strong.
6. 🔁 Build your brand… drop by drop
Don’t release everything at once. Try sorting your stock into coherent drops like:
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“Drop 1: Only Denim”
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“Drop 2: Sporty 90s”
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“Drop 3: Neutral Tones – Beige & Cream”
💡 United Vintage tip: Every box or bale can become a mini drop if you organize the pieces well.
Randomness becomes a strength when you know how to curate it.
7. ❤️ Start small – but actually start
You don’t need a huge budget. Start with one box. Post 5 looks. Shoot them well. Watch what resonates. Then repeat.
👉 Ready to start right now?
Try a jeans box or a mixed sportswear bale from United Vintage – the perfect combo to start building a real vintage collection.
Our advice:
💬 “If you’ve got the vision, we’ve got the pieces.”