The vintage market keeps growing, driven by eco-conscious fashion and nostalgia for the 90s and 2000s. In 2025, certain trends are clearly standing out: specific brands, sales formats, and even content types are booming. Here’s what you need to know to sell more—and better.
Understand What Buyers Want Today
The 2025 vintage customer is more demanding than ever. They want:
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Authentic pieces in good condition
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A strong aesthetic (Y2K, streetwear, vintage minimalism…)
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Fast shipping and polished presentation
To keep up, you need sharp sourcing and flawless branding.
The Best-Selling Brands Right Now
Some brands continue to dominate the vintage scene:
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Nike & Adidas for streetwear appeal
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Ralph Lauren & Lacoste for casual chic
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Levi’s for high-waisted jeans and denim jackets
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Fila, Champion, The North Face for hoodies and outerwear
Specialized bales like those from United Vintage let you target these brands precisely.
The Best-Selling Bale Types
Right now, resellers are seeing great results with:
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10kg branded hoodies/sweats bale – perfect for winter
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Ralph Lauren & Lacoste polo boxes – bestsellers in spring/summer
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10kg summer mix bales – ideal for offering variety at a low price
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20-piece Levi’s jeans bales – consistently high demand
Key tip: Match your buying to the seasons and market trends.
The Power of Content on Instagram & TikTok
Vintage pieces don’t sell themselves. In 2025, short-form video content makes all the difference:
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Bale unboxings
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Vintage try-on hauls
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Spotlight on rare items or full outfits
The story behind the piece is just as important as the piece itself.
Automate & Professionalize Your Business
Even at a small scale, it's important to:
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Keep a clean space for storage and shooting
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Organize inventory by type or brand
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Plan out your posting schedule (Vinted, Insta, TikTok)
The most consistent sellers earn between €2,000 and €4,000/month from home.
Final Takeaway:
Vintage is still going strong—but only the most prepared sellers will truly stand out. By following trends, sourcing smart with quality bales, and staying consistent, you can turn vintage resale into a real income stream.