Vintage clothing resale is attracting more and more entrepreneurs. The result? Vinted, Instagram, TikTok, and marketplaces are full of resellers.
But then… how do you stand out and sell more than the rest?
At United Vintage, we work every day with resellers of all levels. Some make just €100 a month, while others exceed €3,000.
The difference? Not necessarily budget — but strategy.
Here are 5 key levers to help you stand out 👇
1. Build a Strong Identity
You're not just selling secondhand clothes — you're offering an aesthetic, a lifestyle, a vibe.
🧠 Think about:
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Your logo
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Your Instagram feed colors
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The style you focus on (streetwear, casual chic, 90s, Y2K...)
🎯 Goal: Make sure people recognize you instantly.
2. Work With Products That Stand Out
Everyone’s selling basics. What really works are distinctive, in-demand pieces.
✅ Example of top-performing bundles to stand out:
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“Lacoste Sweaters” bundle → great for a premium brand image
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“20 Levi’s Jeans” bundle → ideal for a workwear vibe
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“Branded Jogger Mix” bundle → perfect for the trending sportswear niche
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“50 Vintage Tees” bundle → light, popular items for summer
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“10kg Nike” bundle → 100% streetwear, 100% in demand
At United Vintage, all bundles are curated for niche markets — helping you build a clear product strategy.
3. Optimize Your Presentation
Selling online? Your photo is your storefront.
📸 Golden rules:
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Clean, neutral background
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Clothes ironed
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Natural or LED lighting
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Model wearing the piece (if possible)
💡 Many beginner resellers use our presentation style or photos as inspiration to speed up their progress.
4. Offer More Than Just Clothes
Selling a hoodie isn’t enough anymore — what keeps customers coming back is the experience.
Some ideas:
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Neat packaging with a small thank-you card
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Storytelling about the item (year, brand, style)
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Styling or care tips
💬 Example: “This 90s Lacoste sweater has the exact loose fit that’s trending this season. Pair it with baggy jeans for a full-on Y2K look.”
5. Be Consistent, Not Perfect
Consistency beats perfection. It’s better to post 3 times a week than wait 10 days for the “perfect” photo.
📱 Share your new arrivals, behind-the-scenes, or ready-to-ship packages — people love following authentic, human projects.
➡️ And with United Vintage's frequent restocks, you’ll always have new content to share.
Ready to start or level up?
At United Vintage, we've been helping resellers and vintage shop owners for over 10 years.
🎯 What we offer:
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Ready-to-sell bundles
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Highly targeted themed selections
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Resale-friendly pricing
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Fast delivery
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Mobile app in development