Where to Sell Vintage Clothing: Vinted, Instagram, TikTok or Etsy?
When you’re just starting out in the vintage clothing resale game, one of the first questions is: where should I sell?
With all the platforms available today (Vinted, Instagram, TikTok Shop, Etsy, etc.), it’s hard to choose.
Here’s a clear, practical comparison to help you decide based on your profile, your stock, and your goals.
Vinted: The Safe Bet for Beginners
📱 A mainstream, well-known platform, Vinted remains a must for small-scale resellers.
✅ Pros:
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Super easy to use
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No audience needed
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Seller fees are paid by the buyer
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Great for quickly selling “mainstream” items
❌ Cons:
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Heavy competition = sometimes lower margins
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No branding or shop customization
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Not ideal for building a brand identity
Instagram: The Power Tool for Brand Building
📸 If your goal is to build a strong image, a community, and long-term sales, Instagram is your best friend.
✅ Pros:
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Lets you tell a story around your product selection
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Ideal for selling unique or styled pieces
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You can build a full brand + loyal community
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Can be combined with Instagram Shop
❌ Cons:
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Time-consuming (shooting, stories, reels…)
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Needs consistency to stay visible
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Shipping is manual (at least at the beginning)
TikTok Shop: The New Cash Machine (If You Know the Game)
🎥 TikTok has exploded recently for vintage sellers, especially with short, viral videos.
✅ Pros:
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Huge organic reach potential
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Perfect for showing restocks or unboxings
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Young audiences love buying as they scroll
❌ Cons:
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You need to understand TikTok’s style
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Not everyone feels comfortable on camera
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Younger audience = prices need to stay low
Etsy, Depop & Others: Niche Markets Worth Exploring
🧵 For more creative sellers or those targeting international buyers, Etsy and Depop are great options.
✅ Pros:
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Less competition in some styles (Y2K, workwear, upcycled pieces…)
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Higher quality customers
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International reach
❌ Cons:
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Higher fees
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Harder to get visibility without ads
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Requires a more polished/professional shop
Conclusion: Pick Based on Your Style (and Your Time)
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Selling tons of Nike and Adidas sweatshirts? Start with Vinted.
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Want to build a real brand around your vibe? Go with Instagram.
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Comfortable on camera and want to go viral? TikTok is your platform.
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Doing niche, creative, or international work? Try Etsy or Depop.
And most importantly:
➡️ You don’t have to choose just one. Many of our United Vintage clients sell on 2 or 3 platforms at once.
➡️ What really matters is starting with solid stock. You can browse all our vintage bundles here → https://www.united-vintage.com/.