In the world of vintage resale, certain brands stand out for their reputation and constant demand. Such is the case with Ralph Lauren. Its timeless style, recognizable logo and high-end reputation make it a sure bet on resale platforms.
The "Ralph Lauren / Lacoste Mix 10kg" bundle offered by United Vintage provides access to a stock of premium pieces, perfect for boosting the credibility of a vintage boutique - even an online one.
📦 A stock of iconic pieces
💰 B ale price: €300
⚖️ Weight: 10 kg
👕 Average quantity: 30 to 35 pieces
Inside:
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Ralph Lauren polo shirts (various colors, slim fit or oversize)
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Striped or checked shirts
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Sweaters, pullovers, cardigans
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Lightweight, zippered, windproof jackets
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Some Lacoste pieces: polo shirts, sweaters or fine knits
Each garment is easily recognizable, with a high perceived value, which makes it much easier to sell.
💸 Resale estimates and profitability
Here is a realistic estimate of possible resales:
| Part type | Estimated quantity | Average resale price | Total |
|---|---|---|---|
| Ralph polo shirts | 12 | 20-22 € | ~250 € |
| Shirts | 10 | 22-26 € | ~240 € |
| Sweaters | 6 | 28-32 € | ~180 € |
| Jackets / rare pieces | 2-3 | 35-40 € | ~100 € |
📊 Total estimated resale: €550-600
🧾 Net profit: between €250 and €300
💡 Net profitability around x1.9 to x2, while maintaining a reasonable and attractive pricing strategy.
📸 Why Ralph makes resale easy
Working with Ralph Lauren means benefiting from the image of an established brand:
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Effortless premium look: even a simple shirt boosts the allure of a Vinted or Insta showcase.
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Less sales friction: the brand reassures and justifies its prices.
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Easy-to-shoot pieces: well-ironed and well-positioned, they almost sell themselves.
A simple polo shirt or a well-presented Ralph shirt can go for €20-25 without negotiation.
🎯 Targeting the right audience
Ralph's style appeals to many profiles:
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Young fans of preppy vintage
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Quality-conscious customers
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Regular buyers looking for quality basics
This is a clientele that is often prepared to pay a little more for well-preserved and well-presented Ralphs.
🔁 Linking up with the right bundles
Once the stock is sold out, there are several options for varying the offer while maintaining the same consistency:
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Summer Mix 10kg: perfect for adding colorful shorts, t-shirts and polo shirts
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Branded 10kg : a profitable mix of Nike, Adidas, Ralph, Levis, etc.
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Sweat & Hoodie Mix 10kg : for mid-season or winter
🧠 Conclusion
The Ralph Lauren / Lacoste 10kg bundle at €300 is ideal for :
✔️ Raising brand image with premium parts
✔️ Maintaining healthy, realistic profitability
✔️ Offering consistent, sought-after stock
✔️ Attracting a loyal, high-quality clientele
A good investment for those who want to professionalize their vintage business without multiplying sources or spending hours hunting for bargains.