When you start reselling vintage clothing, one of the first questions is: where to sell?
With all the platforms available today (Vinted, Instagram, TikTok Shop, Etsy, etc.), it's hard to make a choice.
Here's a clear, concrete comparison to help you decide, based on your profile, your stock, and your goals.
Vinted: the safe bet for getting started
📱 A mainstream, ultra-recognized platform, Vinted remains a must-have for small retailers.
✅ Advantages :
-
Very easy to use
-
No need for an audience
-
Selling costs paid by buyer
-
Perfect for quickly selling off "mass-market" parts
❌ Disadvantages:
-
Strong competition means lower margins in some cases
-
You can't customize your store
-
Unsuited to your brand's branding
Instagram: the powerful tool for building a real brand
📸 If you want to build an image, a community, and sell in the longer term, Insta is your best friend.
✅ Advantages :
-
Tell a story about your selection
-
Ideal for selling strong or stylized pieces
-
You create a universe + a loyal community
-
You can combine it with Insta Shop
❌ Disadvantages:
-
Time-consuming (shoots, stories, reels...)
-
Requires regularity to be visible
-
You have to manage shipments manually at first
TikTok Shop: the new cash machine (if you master it)
🎥 TikTok has exploded in recent months for vintage sellers, especially with short, viral formats.
✅ Advantages :
-
Enormous organic range possible
-
Ideal for displaying restocks or unboxings
-
Young people love to buy directly, by scrolling
❌ Disadvantages:
-
Requires understanding of TikTok codes
-
Not everyone is comfortable with the camera
-
The audience is young, so prices must remain affordable
Etsy, Depop & co: niches not to be overlooked
🧵 For more creative sellers or those targeting the international market, Etsy and Depop are good options.
✅ Advantages :
-
Less competition in certain styles (Y2K, workwear, upcycling...)
-
More "qualitative" customers
-
Open to the whole world
❌ Disadvantages:
-
Higher costs
-
Visibility more difficult without advertising
-
Needs a more professional shop
Conclusion: choose according to your style (and your time)
Selling Nike and Adidas sweatshirts on the assembly line? Start with Vinted.
Want to build a real brand around your world? Go to Instagram.
Are you comfortable in front of the camera and aiming for buzz? TikTok is your platform.
Do you do creative or niche work? Try Etsy or Depop.
And above all:
➡️ There's nothing to stop you from combining several platforms. Many of our United Vintage customers sell on 2 or 3 at the same time.
➡️ What counts is having a good starting stock. You can see all our bales right here → https://www.united-vintage.com/