You've got your stash. Maybe a bundle of Nike sweaters, a branded mix, or a selection of Levi's jeans. You're ready to sell. But one question always comes up: where do you sell so that it sells fast and well?
Spoiler: Vinted is good, but it's not enough if you really want to make a profit.
Here's a clear and realistic comparison of the main sales channels for reselling vintage clothing.
💻 1. Vinted: the basics... but watch out for the price war
Advantages:
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A free and highly popular platform
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Large audience, especially 16-35 year-olds
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Quick sale on certain items (Nike, Adidas, Levi's...)
Disadvantages:
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Massive competition = price war
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Margins can be low if you follow the market
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Random visibility without regular new publications
Who is it for?
Perfect for selling simple, basic or less stylish pieces. Ideal for unsold Insta items or fast-moving garments from a Branded or Mix Summer bundle.
📸 2. Instagram: create a vibe, upsell
Advantages:
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You control your communication and your image
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Opportunity to upsell with good visuals and storytelling
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Loyalty and community around a style
Disadvantages:
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Time-consuming: photos, content, interaction
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It's hard to make a breakthrough without consistency and strong aesthetics.
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Manual logistics (no basket, little automation)
For whom?
For those who want to build a stylish thrift store brand or image. Very effective for strong pieces (Lacoste sweaters, Ralph hoodies, retro joggers). Combines well with Ralph/Lacoste bundles, sweaters or sweatshirts.
🛒 3. E-commerce site (Shopify, WooCommerce, etc.)
Advantages:
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Image pro, 100% customized website
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Possibility of creating a real sales tunnel
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Easy integration with Insta and Meta/Google ads
Disadvantages:
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Monthly cost (hosting, domain, apps)
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Initial set-up time + need for good design
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Requires advertising to generate initial traffic
For whom?
For those who want to move up a gear. Profitable if you turn over 30 to 100 pieces/month with a good average basket. Consider after a few months on Insta + Vinted.
🧺 4. Pop-up stores & vintage markets: the human touch
Advantages:
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You sell direct, so no shipping costs
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Impulse selling possible, especially if well presented
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You can test your prices live
Disadvantages:
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Stand fees (often between €50 and €150/day)
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Time + transport + installation
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Not scalable if you're alone
Who is it for?
Great for quickly selling off a varied stock: 50-piece T-shirts, Mix Summer or Branded Jogging. Great for testing a new selection or meeting your target in person.
💼 Conclusion: the right mix for your profile
| Channel | Easy to launch | Quick sales | Average price | Ideal for... |
|---|---|---|---|---|
| Vinted | ✅✅✅ | ✅✅ | 💸 | Basic, fast rotation |
| ✅ | ✅✅ | 💸💸💸 | Stylish parts, branding | |
| E-commerce | ❌ | ✅ (si pub) | 💸💸 | Structured thrift store |
| Pop-up / market | ✅ | ✅✅✅ | 💸💸 | Varied stock, market test |
🎯 The winning combo at the start: Vinted for fast flow, Instagram for more visual pieces, and the occasional market to test customer reactions.
And above all, adapt your channel to the type of bundle you're ordering.
👉 A Ralph & Lacoste bundle deserves Insta.
👉 A 10kg Branded Mix at €170 will go fast on Vinted.
👉 50-piece T-shirts or the Summer Mix (€215) are perfect for stands or flash sales.
Need good stock to get started or diversify your channels?
At United Vintage, you choose by brand, style or season, to sell faster and better whatever the channel.