Today, creating your own brand from second-hand clothes is more than just a stylish project: it's a real answer to today's fashion challenges. With a little flair, an eye for beautiful pieces... and a good supplier like United Vintage, you can get started even without a big budget.
Here's how to lay the foundations for your project.
1. 💡 Start by defining your universe
Ask yourself the right question:
What kind of pieces do I want to offer, and to whom?
Looking for 2000s street style? 90s sportswear? A feminine casual chic spirit? You don't have to have it all figured out from the start, but a clear direction will help you select your pieces and speak to your target.
🛒 What you can do with United Vintage:
Our boxes and bundles contain varied selections that let you try out different vibes and refine your style as they arrive. It's the perfect way to get started without breaking the bank. Click here and check out our bundles!
2. 📦 Find your stock (and make the right choices)
To get stock at the right price, you have several options:
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Ressourceries, local thrift shops
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Vintage markets
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Or... quicker and easier: United Vintage bundles and boxes, shipped directly to your home, sorted by category (jeans, jackets, sportswear, mix, etc.).
Plus: you get pre-tested pieces at pro prices, which you can then sort according to your style.
Tip: start with a test box to explore what you can do with it, then gradually increase the quantity.
3. 🎯 Give your project an identity
You don't need an ultra-design logo. The important thing is :
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A name that evokes your world (simple, effective)
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A mini bio or storytelling explaining your approach
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Visual consistency in your posts
💡 Example: "90s-inspired vintage street look, upgraded piece by piece."
Or: "Second-hand pieces handpicked and ready to relive a new story."
You can create a strong vibe even with 100% salvaged clothing. It's all in the presentation.
4. 📸 Learn how to shoot your pieces properly
Image is what sells.
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Use good natural light
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Give preference to hand-held photos, or photos with simple settings.
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Keep your backgrounds and filters consistent
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Highlight stylish details: vintage labels, prints, cuts, etc.
🎥 You can also shoot hauls with United Vintage boxes: it works great on TikTok and Insta, and creates a bond with your future clientele.
5. 🛍️ Where to sell and how to promote yourself
Start simple:
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Post your parts on Vinted (ideal for first-time sales)
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Feed an Insta/TikTok account with your selections, your restocking, your behind-the-scenes stories
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Regular drops by theme or style
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Don't forget to add a small brand card with each order
🧠 And if you want to go further later: create a site via Shopify or Etsy. But Insta + Vinted + United Vintage is more than enough for a solid start.
6. 🔁 Build your project... drop after drop
Don't throw everything away at once. Try to sort your arrivals into coherent batches:
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"Drop 1: Only Denim
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"Drop 2: Sporty 90s
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"Drop 3: Beige & ecru toning"
💡 United Vintage tip: every box or bundle can become a mini drop if you know how to organize the pieces you receive. Chance becomes strength if you know how to stage it.
7. ❤️ Starts small, but really gets going
You don't need a huge budget. Start with a box. Post 5 looks. Shoot them well. See what appeals. Shoot again.
👉 Want to get started right away?
Go for a jeans box or a sportswear mix bundle at United Vintage - it's the perfect combo to start creating a real vintage collection.
Our advice:
💬 "If you've got the vision, we'll bring you the parts."