It's a real groundswell: thousands of young people are abandoning new clothes for vintage. Cheaper, more stylish, more ethical... but also much cooler.
At United Vintage, we see it every day: bales are leaving at breakneck speed, and demand is only increasing. But why the craze? Here are 5 reasons why.
1. A unique style, far from fast fashion
No more copy-and-paste looks from Zara or Shein. With vintage, each piece has its own story, its own cut, its own vibe.
👕 A slightly oversized Ralph Lauren hoodie, an old Nike sweatshirt from 2004 or an Adidas 90s jacket... These are clothes you can't find anywhere else.
🎯 The result: young people are building their own personal style, without the need to follow ephemeral trends.
2. Ecological awareness
Fast fashion pollutes more than international flights. Producing new products is costly for the planet.
🌍 Buying vintage means recycling, extending the life of clothing and reducing its impact.
And this generation is far more ecologically aware than previous ones.
✅ At United Vintage, all bales are 100% second-hand, upcycled and ready to live a second life.
3. (Really) affordable prices
Contrary to popular belief, vintage can be highly profitable.
💰 Example:
A Lacoste polo found in a bundle can be resold for between €20 and €30 depending on condition.
When you consider that a 10 kg Ralph Lauren / Lacoste bundle costs €300 for 25 to 35 pieces... the math is pretty simple.
➡️ Young people who want to dress well without blowing their budget love this quality/style/price ratio.
4. Vintage is cool. Period.
Rappers, influencers, artists, athletes... they're all bringing cult brands up to date: Nike, Champion, Levis, The North Face, Carhartt.
🧢 The result: vintage pieces have become objects of desire.
And young people want to wear clothes with character.
📦 Our "Branded" or "Mix Pulls Lacoste / Ralph" bundles are a hit with those who want this style without breaking the bank.
5. Resale, a real business of the future
What else attracts? Economic potential.
Many young people buy vintage for themselves... but end up reselling.
A simple way to generate additional income, or even a real business.
🔥 At United Vintage, some of our customers start with a €215 bundle, resell on Vinted or Insta, and make a profit of their own within the first month.
Want to jump on the vintage bandwagon?
Here's what we suggest:
✅ Bundles by brand (Nike, Ralph, Lacoste, etc.)
✅ Summer boxes (T-shirts, polo shirts, shorts) perfect for the season
✅ A mobile app for easy ordering
✅ And a concrete after-sales service, with real humans behind the screen
Conclusion:
Vintage is not a passing fad. It's a real cultural, economic and ecological movement.
And the time to start is now.
Whether you're a vintage enthusiast, committed to the planet or interested in resale: vintage is a gateway full of opportunities.
And at United Vintage, we're here to equip you.