The vintage market keeps growing, driven by eco-conscious fashion and nostalgia for the 90s and 2000s. In 2025, certain trends are clearly standing out: specific brands, sales formats, and even content types are booming. Here's what you need to know to sell more-and better.
Understand What Buyers Want Today
The 2025 vintage customer is more demanding than ever. They want:
-
Authentic pieces in good condition
-
A strong aesthetic (Y2K, streetwear, vintage minimalism...)
-
Fast shipping and polished presentation
To keep up, you need sharp sourcing and flawless branding.
The Best-Selling Brands Right Now
Some brands continue to dominate the vintage scene:
-
Nike & Adidas for streetwear appeal
-
Ralph Lauren & Lacoste for casual chic
-
Levi's for high-waisted jeans and denim jackets
-
Fila, Champion, The North Face for hoodies and outerwear
Specialized bales like those from United Vintage let you target these brands precisely.
The Best-Selling Bale Types
Right now, resellers are seeing great results with:
-
10kg branded hoodies/sweats bale - perfect for winter
-
Ralph Lauren & Lacoste polo boxes - bestsellers in spring/summer
-
10kg summer mix bales - ideal for offering variety at a low price
-
20-piece Levi's jeans bales - consistently high demand
Key tip: Match your buying to the seasons and market trends.
The Power of Content on Instagram & TikTok
Vintage pieces don't sell themselves. In 2025, short-form video content makes all the difference:
-
Bale unboxings
-
Vintage try-on hauls
-
Spotlight on rare items or full outfits
The story behind the piece is just as important as the piece itself.
Automate & Professionalize Your Business
Even at a small scale, it's important to:
-
Keep a clean space for storage and shooting
-
Organize inventory by type or brand
-
Plan out your posting schedule (Vinted, Insta, TikTok)
The most consistent sellers earn between €2,000 and €4,000/month from home.
Final Takeaway:
Vintage is still going strong-but only the most prepared sellers will truly stand out. By following trends, sourcing smart with quality bales, and staying consistent, you can turn vintage resale into a real income stream.