Reselling vintage clothing is attracting more and more entrepreneurs. The result: Vinted, Instagram, TikTok and marketplaces are teeming with resellers.
But how do you stand out from the crowd and outsell the rest?
At United Vintage, we work with dealers of all levels every day. Some earn as little as €100 a month, others more than €3000.
The difference? Not necessarily the budget, but the strategy.
Here are 5 ways to get the most out of your game 👇
Creates a strong identity
You're not there just to sell second-hand clothes. You're there to propose a universe, an aesthetic, a lifestyle.
🧠 Think about :
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Your logo
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The colors of your Instagram feed
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The style of clothing you offer (streetwear, casual chic, 90s, Y2K...)
🎯 Goal: to be recognized at first glance.
Working with products that make a difference
Everyone sells basics. What's really popular are pieces that are identifiable and in demand.
✅ Examples of perfect bundles to stand out:
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Ballot "Lacoste Sweaters" → perfect for a premium image
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Ballot "Jeans Levi's 20 pcs" → ideal for a workwear universe
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Ballot "Mix Jogging Branded" → highly sought-after sportswear niche
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Ballot "Vintage T-shirts 50 pcs" → lightweight pieces, much in demand in summer
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Ballot "Nike 10kg → 100% streetwear, 100% wanted
At United Vintage, the bales are designed to meet specific niches. A real product strategy.
Optimize your presentation
Selling online? Then your shop window is your photo.
📸 Golden rules :
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Neutral background
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Ironed part
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Natural light or LED
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Wearable cut (if possible)
💡 Many novice dealers copy our presentation styles or use our photos as inspiration to speed up.
Bring more than clothes
Today, selling a hoodie isn't enough. What builds loyalty? Experience.
Here are a few ideas:
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Clean packaging, with personalized card
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Storytelling around the pieces (year, style, brand)
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Care and styling tips
💬 Example: "This '90s Lacoste sweater has exactly the loose fit that's on trend this season. Wear with a baggy for a Y2K look."
Be regular, not perfect
Regularity beats perfection. It's better to post 3 times a week than to aim for THE perfect photo once every 10 days.
📱 Post your arrivals, your behind-the-scenes, your packages ready to go... People like to follow real, human projects.
➡️ And with United Vintage's frequent restocking, you'll always have something to feed your content.
Want to get started or take your career to the next level?
At United Vintage, we've been working with thrift store retailers and designers for over 10 years.
🎯 Our strengths :
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Bales ready for sale
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Ultra-targeted thematic selection
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Quality/price ratio designed for resale
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Fast delivery
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Mobile application in development
👉 Browse our collections here → https://www.united-vintage.com/
In a market as dynamic as vintage resale, the key isn't having 1,000 products... it's having the right ones, knowing how to present them, and creating a real vibe.
With the right tools and a little consistency, you can turn a passion into a profitable business.