In the world of vintage resale, certain brands stand out because of their popularity and consistent demand. Ralph Lauren is one such brand. Its timeless style, recognizable logo, and high-end reputation make it a sure bet on resale platforms.
The "Ralph Lauren / Lacoste Mix 10kg" lot offered by United Vintage provides access to a selection of premium items, perfect for boosting the credibility of a vintage store—even an online one.
📦 A collection of iconic pieces
💰 Price per bale: 300 €
⚖️ Weight: 10 kg
👕 Average quantity: 30 to 35 pieces
Inside:
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Ralph Lauren Polo Shirts (various colors, slim fit or oversized)
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Striped or plaid shirts
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Sweatshirts, sweaters, cardigans
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Lightweight, zippered, windproof jackets
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A few Lacoste items: polo shirts, sweaters, or fine-knit tops
Each garment is easily recognizable and has a high perceived value, which makes it much easier to sell.
💸 Resale Value and Profitability Estimate
Here is a realistic estimate of potential resale prices:
| Room Type | Estimated quantity | Average resale price | Total |
|---|---|---|---|
| Ralph Polo Shirts | 12 | €20–22 | ~250 € |
| Shirts | 10 | €22–26 | ~240 € |
| Sweaters / Sweatshirts | 6 | €28–32 | ~180 € |
| Jackets / Rare Items | 2–3 | 35–40 € | ~100 € |
📊 Estimated total resale value: 550–600 €
🧾 Net profit: between +250 and +300 €
💡 A net profitability ratio of around x1.9 to x2, while maintaining a reasonable and attractive pricing strategy.
📸 Why Ralph Makes Reselling Easier
Working with Ralph Lauren means benefiting from the image of an established brand:
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Effortless premium style: even a simple shirt can elevate the look of a Vinted or Instagram feed.
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Less friction during the sale: the brand reassures customers and justifies the prices.
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Items that are easy to photograph: when they're well-pressed and well-styled, they practically sell themselves.
A simple polo shirt or a well-fitting Ralph shirt can cost as much as 20–25 € without haggling.
🎯 Reach the right audience
The Ralph style appeals to a variety of people:
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Young fans of vintage preppy style
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Customers who care about brand quality
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Regular shoppers looking for high-quality basics
This clientele is often willing to pay a little extra for Ralph that’s well-preserved and beautifully displayed.
🔁 Keep the good runs coming
Once inventory has been sold out, there are several options for diversifying the product lineup while maintaining consistency:
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Summer Mix 10 kg: perfect for adding colorful shorts, T-shirts, and polo shirts
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Branded 10kg: a cost-effective mix of Nike, Adidas, Ralph, Levi's, etc.
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10 kg Sweatshirts & Hoodies Assortment: for mid-season or winter
🧠 Conclusion
The 10-kg Ralph Lauren/Lacoste bundle, priced at €300, is ideal for:
✔️ Enhance your brand image with premium items
✔️ Maintain healthy and realistic profitability
✔️ Offer a cohesive and sought-after inventory
✔️ Attract a loyal and high-quality customer base
A great investment for anyone who wants to turn their vintage business into a professional venture without having to rely on multiple sources or spend hours hunting for bargains.